22/02/2016

5 reasons why Magento can be the best ecommerce platform for retailers

The wonderful attribute of any ecommerce store is the opportunity it gives to users to explore, discover and choose the best of the products and services from the enormous range. They can learn details, pricing, features and benefits and all about it without considering the need to visit a physical shop. 
There might be ample number of platforms for building an ecommerce store. But magento still manages to retain the charm of being the most preferred and user-friendly platform. This is why etailers opt for Magento development specialists to construct highly effective, flexible and functionally proper website. So far innumerable online businesses have chosen to migrate to Magento platform to treat customers with abundant rich features and functionalities that enhance user experience. Find out more about this predominant web technology:

1.Maximum Security and flexible payment options

Magento lightens your job of maintaining the security of your website with easy SSL deployment and dedicated IP address. When your website is fully secure, customers tend to believe you as a trusted website owner and keep buying from your platform. Availability of different Payments methods is another key advantage. It allows you to process payments through various gateways such as PayPal. Magento also makes it possible for customers to directly pay through credit cards or checks or purchase order.

2.Scalable business ensured

You can extract the best out of Magento in relation to your ecommerce expectations. You can have almost anything you want from it. So either you are operating a small business or handling the responsibility of a large enterprise, this sublime ecommerce solution knows its way around adjusting the scale of business you possess and fulfill its needs. With the power of careful customization, Magento web developer can make things work for any business structure.

3.Worriless site management

One more rewarding benefits Magento offers is its ability to manage and control multiple stores. Also you have the power to operate the stores through multiple websites as well as from one administrator panel. This means all your customers, activities and sales can be managed via single database. To manage better, Magneto also paves your ecommerce way with multi-language and multi-currency support, and shipping flexibility.

4.SEO friendly business

Google search engines befriend your Magento store because of its ability to create clean, legible and comprehensible URLs and meta tags. Of course, if your business is not fully supported by Google or other famous search engines, you will not touch your target audience or make good return on your investment. Plus, you can also wield the power of special Magento tools for the purpose of Up-selling and Cross-selling.

5.Effective analytics and reporting

Magento beautifully incorporates pivotal tools like Google Analytics and Google checkout. These tools are mainly accountable for giving you the insight into number of visitors, their activities and frequency and favorites. They will generate reports on popularly searched keywords, customers’ decisions on shopping cart and most reviewed or products. This eventually helps take a judgment call and build an effective strategy to lure more customers with user-friendly content and offers.

If you are thinking for Magento Certified Solution Specialist or Magento ondersteuning to a Webdesigner Magento. You should read the other articles written by the author for tips and tricks related to this.
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